Scotland Starts Here

A new campaign aiming to raise the profile of the Scottish Borders and Midlothian as a year-round tourism destination has launched.

If you want to find out more about the Scottish Borders, Scotland Starts Here is a website that will give you all the information. The new campaign will be supported by a digital marketing campaign, including mobile app, podcasts, eBooks, videos, blogs and social media advertising to encourage more visitors to visit and explore the area.

By putting a spotlight on authentic local experiences and award-winning products and businesses, it will increase potential visitors’ awareness of what the area has to offer for short breaks and holidays. It signals the first phase of a new tourism drive across the areas and the wider south of Scotland.

Scotland Starts Here has been developed by the Midlothian & Borders Tourism Action Group (MBTAG) on behalf of the Scottish Borders Tourism Partnership and Midlothian Tourism Forum.